Discover How Apogee Man builds
This isn’t a course. It’s not a hobby. It’s not another thing to “fit into your life.”
It’s a 12-month, call-you-up, burn-the-old-you-to-the-ground journey with other men who are ready to stop watching from the sidelines and start building the life, family, and legacy they were made for.
Apogee Man is for fathers. For leaders. For men who are tired of being surrounded by weakness—starting with their own.
MEET THE MENTORS
Mentors who matter & expand freedom, truth, & compassion.
here are just a few of the inspired and innovative mentors we have had at Apogee.
12 Month Outline
The 12-month mission to become the man your family, community, and future bloodline need you to be.
12
See what’s ahead and get ready to take action.
Your transformation begins now—it's time to confront and conquer the outdated version of yourself, intentionally crafting powerful Alter Egos to elevate every crucial role in your life. This foundational month empowers you to redefine your identity clearly and confidently as a husband, father, professional, and athlete, making future challenges simpler, more purposeful, and aligned with your true potential.
Stop confusing busyness with true productivity—this month you'll define one powerful Chief Definite Aim that becomes your non-negotiable compass for the entire year. By mastering intentional control over your time, you'll cultivate clarity, purpose, and decisive action, setting the stage to profoundly elevate your impact as a husband, father, leader, and man.
This is about reclaiming your physical capability—not for vanity, but because it’s your duty. You’ll begin building the body and mindset of a strong, disciplined protector—one your wife respects, your kids admire, and other men notice. This is about self-respect, legacy, and choosing to become the man your family can always count on.
You’ll confront one of the most powerful forces shaping your life—your belief system. You’ll sharpen your ability to articulate what you believe and why, challenge your own assumptions, and build the courage to engage in high-level, civil discourse. The goal isn’t agreement—it’s clarity, conviction, and becoming intellectually and spiritually dangerous in the best way possible.
This is about reigniting the heroic pursuit of your Queen—not because you must, but because she’s worth it. True strength isn’t in winning her once, it’s in choosing to pursue her endlessly, creating a marriage marked by passion, purpose, and deep connection. Kings don’t coast—they climb, over and over, for love that never settles.
Fatherhood is the most sacred and lasting legacy a man can leave. You'll confront the example you were given, measure yourself against the father your children truly need, and commit to raising the bar for generations. This is about presence, protection, and pouring purpose into those who bear your name.
Legacy isn’t optional—it’s happening with or without your intention. By weaving together spiritual, emotional, and social strength, you'll create a Family Legacy Book that reflects your values and vision, ensuring your children inherit truth, not trends. This is your playbook for echoing into eternity.
True leadership means being prepared—mentally, physically, and practically—for whatever may come. You'll identify where you’re still dependent on fragile systems and take actionable steps toward self-reliance and sovereignty. Because a man who can provide, protect, and pivot without permission is a man who’s truly free.
You are the face of Apogee in your community—and it’s time to lead like it. Whether you're building a business or building trust, you'll step into greater influence by serving boldly, showing up consistently, and making your presence impossible to ignore. Leadership starts where you stand.
Whether or not you ever start a business, you must learn to run the business of you. This month is about unlocking the entrepreneurial mindset—resilience, initiative, problem-solving—and using it to expand your impact beyond your home and into the world. Because great men don’t wait for permission—they build, lead, and launch.
Generational wealth isn’t reserved for “them”—it’s a responsibility for you. This month, you’ll break the myths, learn the rules, and take intentional steps to build lasting financial impact for your bloodline and community. Wealth with purpose isn’t about excess—it’s about legacy.
The final stretch isn’t the end—it’s the proving ground. This is your moment to reflect, recalibrate, and surge forward with purpose, finishing year one with the same fire, discipline, and honor you began with. Because great men don’t coast to the finish line—they charge through it.
Why Apogee Man?
Most men are stuck. They’re tired. Disconnected. Numb. Floating through their days doing what’s expected, but never becoming who they were meant to be. They know something’s missing—but they don’t know what to do about it. So they do nothing. Maybe they listen to podcasts. Maybe they read some books. Maybe they convince themselves, “I’m doing okay.” But deep down? They know “okay” is not enough.
Apogee Man is a brotherhood built for one reason: To help good men become great.
Through weekly challenges, private mentorship, elite-level guest speakers, and a community of men who hold each other to the highest standard—Apogee Man turns average into elite. Not someday. Not in theory. Now. You’ll be called to lead. You’ll be pushed. You’ll fail forward. You’ll grow fast.
And by the end of your 12 months, you won’t recognize the man in the mirror.
We live by a Code
Apogee Man Topics & Blurbs
These indicators of success can built to call men higher and provide a foundation for building a fulfilling
life, driven by both personal aspirations and positive relationships.
Becoming Intellectually Dangerous
Learn how to think critically, speak with clarity, and stand your ground in conversations that matter—without rage, weakness, or retreat.
Building Mental & Physical Resilience
Discomfort isn’t the enemy—it’s the way forward. Build a body and mind that can endure pressure and stay calm under fire.
Facing Hard Truths (and Leading Anyway)
Leadership begins with personal responsibility. This isn’t therapy. This is accountability, challenge, and progress—no matter your past.
Tracking Progress Like a Warrior
Modern men drift. Dangerous men track. Build a rhythm of progress, momentum, and discipline that makes growth non-negotiable.
Sovereignty Over Self
Discipline equals freedom. Get tools to take back control of your health, mind, emotions, and energy—and stop outsourcing your authority.
Building a Daily Life That Builds a Legacy
Your habits are your home. Learn how to design a day that reflects your values and moves you toward your highest standard.
Taking Initiative When It Matters Most
Most men wait. Leaders move. Build the reflex of courage—to step forward, speak up, and take the shot.
Civil Discourse in a Chaotic World
Master the lost art of meaningful dialogue—even on politics, faith, and money—with confidence, logic, and self-control.
Mastering Time & Priorities
Stop being reactive. Start executing. Learn how elite men structure their days, protect their time, and move with purpose.
Faith, Freedom, and Fatherhood
Explore how your beliefs shape your life. Integrate truth, courage, and clarity into every area—from raising your kids to standing for what matters.
Navigating Brotherhood, Not Networking
This isn’t LinkedIn. It’s real brotherhood. Discover how to build bonds with men who challenge and sharpen you—through action, not talk.
Handling Conflict with Strength & Honor
Learn how to face hard conversations at home, work, and in the world—without aggression or avoidance. Just truth, power, and respect.
Failure, Forgiveness & Moving Forward
Failure happens. Quitting is optional. Learn how elite men process setbacks, own them, and get back to work—stronger than before.
Setting Long-Term Vision (And Making It Real)
Craft a 10-year vision that actually matters—and reverse engineer the actions that will get you there, one day at a time.
Kill the Old You
Break the habits, patterns, and soft thinking that have held you back. Burn the excuses. Forge the man your legacy demands.
Creating a Mission-Driven Life
You weren’t made to coast. Define your personal mission, build systems to live it daily, and lead from a place of clarity and conviction.
Forging Stronger Relationships at Home
Don’t just provide—lead. Learn how to deepen connection with your wife, earn respect from your kids, and show up fully in your home.
Crushing Excuses (For Good)
We all have reasons. We all have stories. But only men of action rise above them. Learn how to crush the cycle of procrastination and victimhood.
The Warrior’s Code: Living with Standards
Adopt and live by the BOTO Code—bravery, honesty, compassion, integrity, and honor. Not theory. Practice. Every single day.
Faith in a Culture of Noise
Integrate your faith and values into modern life without compromise. Learn to lead spiritually in a world that wants you silent.
THE PROGRAM
Following in the footsteps of the Apogee Strong Program, Apogee Dads is a 12 month initiation designed to increase your impact in all areas of life. You will learn from the best mentors on the planet how to:
Improve your marriage
Improve your relationship with your kids while increasing your parenting IQ
Make, keep, and give far more money than you are currently
Increase your fitness levels to the best they've ever been
Improve your faith and spiritual practices
Increase the impact you make in your community
All with a massive brotherhood at your side!
You will meet and interact with leaders and entrepreneurs that you all know and respect from around the world, and gameplan tangible challenges that will make you a better provider, protector, and presider. You'll also earn the right to compete for scholarships to amazing experiences, scholarships given in your name, or even scholarships for your own kids. Multiple meet-ups, a massive live event for inauguration into the brotherhood, and lifetime membership to the brotherhood thereafter at no charge.
Do you need to be married, or have children to join? NOT at ALL, but if you never want these things - you may find you don't fit in with the group very well.
Because your kids are watching. Because your wife deserves your strength.
Because your legacy is being written every single day—by what you do… or don’t do.
This isn’t just about you.
It’s about every generation that follows. What happens when a man reclaims his purpose, his fire, and his full potential? Everything changes.
What Makes Apogee Man Different?
This is NOT a passive program.
This is a battle-tested brotherhood with structure, standards, and soul.
Weekly Challenges – Practical missions that sharpen your mind, body, relationships, and purpose.
Mentor Calls with Elite Leaders – Learn from men who’ve actually walked the path—from warriors to entrepreneurs to world-class fathers.
Tribe & Brotherhood – You’ll join a unit of men who challenge and encourage you daily. This isn’t just a network. It’s a team.
Year-Long Transformation Plan – Designed to forge you mentally, physically, spiritually, and relationally.
Support from Coaches – You’ll never walk this path alone. Every man gets connected to a coach and crew.
What You’ll Walk Away With
A clear mission for your life and family.
Confidence to lead your home, not just provide for it.
Deep friendships with men you actually respect.
A stronger body, sharper mind, and resilient spirit.
A playbook to change your bloodline—for good.
Who Apogee Man Is For
We don’t take everyone. And we don’t want to.
Apogee Man is for men who are:
Done settling for mediocrity.
Willing to be uncomfortable.
Ready to be called out—and called up.
Committed to leading their families with strength.
Hungry for truth, freedom, and responsibility.
Whether you’re a father, a mentor, or preparing for that role—this is where you become the man you know you were meant to be.
Parent (And Participant) Testimonials
Class 006
“I came in just trying to be a better dad. I left knowing who I was, what I stand for, and how to raise my family with strength.”
“I used to read books and watch videos hoping something would click. Nothing changed until I joined Apogee Man. This brotherhood saved my marriage—and gave my kids a new dad.”
“This isn’t a group. It’s a forge. I walked in with self-doubt and excuses. I walked out with clarity, confidence, and a new path for my legacy.”
Through carefully thought out and tested methods, we have crafted this program to provide stability in the ever-changing landscape our young men see today. Check out the answers to some of our most frequently asked questions and enroll today!
How long is the program?
12 months. Each week builds on the last, and your progress stacks fast.
How much does the program cost?
$1,997 for the year. Most men say it’s the best money they’ve ever spent.
No. Apogee Man runs in limited cohorts. The next one starts soon—apply now to reserve your spot.
No. Apogee Man is for men—fathers, future fathers, and mentors. But fatherhood is a key theme.
No. We serve men of all backgrounds—but we do talk about faith, values, and legacy.
Yes. Every man gets access to a coach and a group. You will not walk alone.
Nope. Mentor calls are recorded. Challenges and curriculum are available 24/7.
Why Apogee is Unique to any other
Coaching Program
Powerful Mentors
Powerful Mentors Who Lead With the Example of Their Own Lives
High-powered mentors who have been there and done that and who can help inspire you to do it too.
Some of the most high-impact men and women on the planet speaking into your lives.
Chosen and selected with YOU and YOUR LIFE in mind.
Monthly Challenges
Monthly Challenges Unlock the Force of Nature You Have ALWAYS Been
High-powered exercises to give you not just learning, but experience.
Purposefully designed to expand you as a man, your perspective, and your life.
Specifically created to inspire you to be a better husband, father & man across all aspects of your life.
A Thriving Community
Membership In A Network Of Men Who Won't Settle for Surviving
High-powered daily messages from the coaches, mentors, and other members.
Be surrounded in a private secure network by like-minded men striving to THRIVE not survive.
Find brotherhood and not a den of thieves selling you at every turn.
Meet Your Guides
INSPIRED LEADERSHIP ROOTED IN FREEDOM, TRUTH, & COMPASSION
As a lifelong educator Matt has a reputation as a provocative thought leader in educational and personal development practices. He is a two-time featured TEDx speaker and he was named Corporate Trainer of the Year at Stanford University, having spoken to over 250,000 people .
UNAPOLOGETICALLY AMERICAN - Tim Kennedy is a Master Sergeant with the US Army Green Berets and a Special Forces sniper with multiple combat deployments.
He is a former professional mixed martial arts fighter and two-time title challenger, having fought for the largest organizations in the world to include the UFC, Stirikeforce, IFL, and the WEC. He holds numerous black belts including Brazilian jujitsu and U.S. Army Combatives.
He has been featured on numerous TV shows including HISTORY Channel’s show, ‘Hunting Hitler,’ as well as the Discovery Channel’s series, ‘Hard To Kill.’ Regularly appearing on Joe Rogan and Jocko’s podcasts and cable news.
Kennedy is a serial entrepreneur now owning nearly a dozen companies and is a New York Times best selling author for his book Scars And Stripes. Scars and Stripes was the number one audio book in the world for more than 13 weeks.
After serving as the Head Coach at Wake Up Warrior for two years and leading tens of thousands of men Coach Kevin founded Awaken Athena with his wife, Coach Whit, to bring their combined vision to a women’s movement unlike anything else on Earth.
Full of power, vulnerability, wisdom, and vision, Coach Kevin gave Forge Legend and Awaken Athena the solid foundation it needed to change the lives of every man or woman who joined. What you can expect from him: genuine connection and a loving insistence on responsibility and accountability.
Sean is a husband, father, and co-trustee of Kind Foundation.
He has been in financial services for over 20 years, helping people to keep their money, grow their wealth, and give back meaningfully and powerfully. It's his passion and unique talent, and what he believes will ultimately change the world!
If you are looking for how to enroll, be sure to visit the enroll page and sign up today! If this is about something else then fill out the form here.
Don’t wait. Don’t wish. Don’t wonder.
Apply now to join Apogee Man.
We’ll review your application. If you’re accepted, we’ll onboard you into the brotherhood—and your 12-month mission begins.
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